Howl-O-Ween Pet Parade
Salem Main Streets used this design to promote their 3rd annual Pet Parade located in Derby Square. I was inspired by Halloween and the city of Salem itself, which is how the colors and black cat illustration were created. The typeface was chosen due to its uneven and rugged edges. The overall concept was to create a design that matched the spookiness of Salem but was still clean and simple to attract a wide audience of children and adults. The poster is sized at 11x14.
