Colourpop Makeup
Based in California, Colourpop is a makeup brand that prides itself on offering affordable products. They offer a wide variety of makeup including eyeshadows, highlighters, and their popular liquid lipsticks. I was inspired by the brand name itself, Colourpop, for this redesign, as I noticed their original packaging was lacking any use of color. I wanted to bring this into the design, using fun illustration and bright colors to really capture the essence of the brand.
